FEDERAL MOTO//CULT RUNNER//TC BROS. | THE BOTTOM FEEDER BUILD
Federal Moto, CULT RUNNER Co., and TC Bros. come together to build a custom motorcycle.
Objective: Cross promote 3 unique like-minded brands.
Idea: Film a 3 part series of a bike build and throw a bike reveal event.
Execution: 1) Upload clips to social platforms and drive to full lengths that live on the branded websites. 2) The 3 brands throw an event where the full length film is shown and the bike is revealed.
Outcome: We partnered with vans to host the bike reveal event where we leveraged their wide reach to secure 700+ sign-ups that each brand used for their own marketing materials.