Theories Brand

EXPLORATION OF MASS HYSTERIA FOR SKATEBOARD BRAND BASED IN BROOKLYN, NY

 

Dream it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Build it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Grow it.

Inspired by George Romero’s “The Crazies",” the concept is rooted in the reoccurring theme of mass hysteria when things go awry.

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WHY?

Aimed to capture the anxiety / panic experienced with project deadlines. skaters aren’t filming enough, or the project was a little too ambitious for the filmer. “They started something they can’t stop” — We have all been there!